lished people in the industry, so he turned to sources outside the industry for advice on paint and materials. A friend’s sister who was a jeweler introduced him to pro- totyping in metal, and he designed his first bait prototype in silver. He made labels at the local Kinkos, and started walking them into tackle stores to see who might be in- terested. Within a few years, the lure business had become full time work, and the lures were doing well in the market. So when a
few years later, things started to head south with a unscrupulous business partner, he took it hard. Following months of acrimoni- ous fighting and legal disputes, he folded the company and left the industry entirely. It wasn’t until a few years had gone by that, during a break from work due to illness, he started puttering around with the boxes of neglected lure making supplies in the garage, and remembering some of the de- signs he had never had the chance to put to the test. As he recovered, he went out fishing. One day, out on the water with his boss, his boss asked him if he was really going to come back to work for him, and he realized that he wasn’t.
In 2002 Moughalian launched Re- venge Baits, starting with a modest line up of spinnerbaits, deep running spinnerbaits, a couple of jigs, and buzz baits. Since then the company has grown, and the product line expanded. The Revenge line stands out for its dappled electric paint jobs, well balanced designs, and realistic head carvings. Their reputation has been built on doing what the big companies traditionally don’t: spending a lot of time in research and de- velopment, time consuming hand work, and committing to high end components and small scale production in the USA, where Moughalian feels he can keep a bet- ter grip on quality control.
Third place holder in the 2009 Bassmaster Classic, pro angler Brian Snowden has been fishing Revenge Baits for a couple of years and became a part of the pro staff about a year ago, fishing his home waters in Missouri. Having anglers who fish different styles and different bodies of water gives Moughalian a broad range of opinions on how to make the baits as versatile as possible. “Ray is more like an artist,” says Snowden, “He invents something, and we test out the ideas to make sure they work out. And he’s real willing to accept a little criticism.” Snowden also singled out the spinnerbaits as a go-to bait, especially the 3/4 oz. spinner in the Purple Shad color. “You can fish it deep, or move it fast across the surface. It’s a real versatile bait.” On practice days he’ll start with the spinnerbait to locate fish, and then switch out to a football jig for follow up. He also likes the new Viberators when covering a lot of water, and for fishing around docks and structures to locate fish.